The workshop "The Role of the Media" was organized by the Advocacy Section of UNODC. The workshop has taken a closer look at the representation of human trafficking and its victims in the media. It was intended to generate a deeper understanding of the factors that have an impact on journalists' decisions when covering the topic, and to discuss the importance of fair and balanced media coverage of the issue, particularly its victims, in order to avoid them being re-victimized and suffer any undue hardship arising from media interventions in the future. The discussion has also showcased best media practices.