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UN.GIFT Publications

EHTN Case Study: Beulah London
Jul 09 2013
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This case study analyzes the main elements contributing to the creation of Beulah London. It describes the implementation of the business model adopted and illustrates the impacts, outcomes and future potential developments of the approach. Given that Beulah London is an emerging company, the company has just started the process of adhering to standards, principles or initiatives officially proclaimed and undertaken by UN agencies or other international organizations. In 2010, Beulah London signed on to the Athens Ethical Principlesas a commitment to a zero-tolerance policy towards human trafficking. Moreover, Beulah London acts by following a philosophy of ethical business as the leit motiv of its business policy and practices, striving to comply with principles stipulated in human rights conventions, declarations and documents..
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