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Luxor Recommendations highlight the leading role of the business in ending human trafficking


Guatemala, Rafael Espada, Un.GIFT, Training, Vice-President


Ten years after the Palermo Protocol, the Recommendations from the Luxor Conference address the imperative need for the greater involvement of businesses and the media in anti-trafficking initiatives.  Presented on December 12 to more than 300 hundred participants by Princess Basma Bint Talal of Jordan, the Recommendations urge companies to implement measures to eradicate human trafficking.


The Luxor Forum was organized by End Human Trafficking Now!, SMWIPM and the United Nations Global Initiative to Fight Human Trafficking ( UN.GIFT), to promote the participation of the business  community in building awareness and implementing zero-tolerance policies against trafficking.


A recommendation of the Luxor Forum was also the use of social media as a tool to boost anti-trafficking networks. The Recommendations highlight the advocacy and activist role that the media and the entertainment industries can play to raise awareness about a global crime that affects an estimated 2.5 million people all over the world.


"We are all the media. Everybody is on facebook and twitter. We all can use our own voice to do our part," said Ashton Kutcher, during a session on the impact of the media and the entertainment industry.  Mira Sorvino, UNODC Goodwill Ambassador on Human Trafficking, underlined the importance of the Luxor Forum as a platform to enhance partnerships. "I saw here the exchange of ideas that people can actually take home and put into practice", she said.


After three days of sessions attended by eminent anti-trafficking experts and CEOs from major corporations, the Forum ended with the announcement of the winners of the Business Leader's Award to Fight Human Trafficking presented by UN.GIFT, the Global Compact and End Human Trafficking Now!


The prestigious jury awarded Christopher Davis from the Body Shop, Marilyn Carlson Nelson from Carlson Companies and Robert Rigby-Hall from LexisNexis; for their leadership in best business initiatives.