Anti-human trafficking fashion: sewing the threads of freedom from India to the UK
Natasha Rufus Isaacs and Lavinia Brennanand founded the luxury, ethical fashion label Beulah London after working in the Delhi slums with women and girls forced into prostitution.
Their sophisticated silk gowns and cocktail dresses, which have caught the eye of Sarah Jessica Parker, feature fine needlework by female survivors of sex trafficking, who are supported by a charity project.
The enterprising pair will be donating a portion of their profits to Indian and UK organizations dedicated to eradicating modern-day slavery and will be staging promotional events to raise awareness of the issue.
"What we experienced in the slums was life changing", said Natasha. "Lavinia and I heard stories that were harrowing, yet there is hope thanks to the charities that support these women and teach skills that can make them financially independent".
The two founders of Beulah London were amongst the nominees of the Business Leaders' Award, presented by UN.GIFT, the End Human Trafficking Now Campaign and the UN Global Compact in 2010.
The designers have unveiled their first collection for Spring/Summer 2011. "The garments are made partly in the UK and partly in Kolkata, India. The embroidered verse around the inside of the dress and the cotton bag given free with each purchase are made by girls who have been rescued from the sex trade", said Lavinia. "Our long-term vision is to train the girls to make the entire dress. This isn't feasible at the moment, as they are not skilled enough to produce the quality needed, but we are confident they soon will be."
For more information visit the website of Beulah London and
read the story " Three Business Leaders Awarded for their Fight against Today's Slavery".