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Pilot fundraiser showcases runway for freedom


(IOM)--With fashion experts such as Christina Albott, celebrities such as Sam Clafin and NGOs like Fairtrade in attendance, Fashioned for Freedom - a fashion show and concert organised to raise funds for victims of human trafficking, took place on 7th July, 2011 in St. Mary's Bryanston Square.


Hosted by Grazia's Angela Buttolph and British actor David Gyasi, the successful fundraiser showcased collections from favourite fashion brands committed to ethical production, such as Beulah London, Zoe Boomer, EA Burns, Sanyukta Shrestha and People Tree. The night concluded with performances by up-and-coming bands Chaser and KITES.


"The road to recovery for victims of trafficking can be a long journey. To really help them secure their future, we need to provide them with tools to empower themselves, by fulfilling more than just their short-term needs. The Victim Fund would therefore contribute to their reintegration into society", stated Clarissa Azkoul, Chief of Mission in IOM UK.


The widespread support for the event was evident by the fantastic generosity provided from all those involved, including models (Cosmic Models), hairstyling (Cobella), make-up (Charles Fox), refreshments (GIV UK and Pret), lighting, sound and choreography all provided free of charge.


With thousands of pounds raised for IOM UK's Victim Fund, the unique event managed to raise awareness for such an important issue, while also promoting excellent designers and breaking the stereotype that ethical fashion is rarely fashionable.


"I think the evening was the perfect balance - of awesome fashion, cool bands... and mindblowing statistics highlighting a very important global issue. I have faith that some grassroots initiatives will be kicked off after Fashioned for Freedom, and I'm very proud to have been involved", concluded Angela Buttolph, editor of


IOM is one of the organizations conforming the UN.GIFT Steering Committee, an alliance of six organizations at the forefront of the anti-trafficking global movement.