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Re-thinking Trafficking Prevention
- A Guide to Applying Behaviour Theory

( UNIAP) - Tens of millions of dollars of development funds have been invested in trafficking prevention programmes, yet trafficking still persists and there are indications that the effectiveness of many prevention programmes are limited. Re-thinking Trafficking Prevention - A Guide to Applying Behaviour Theory was developed for COMMIT Taskforces, partner organisations and anti-human trafficking practitioners to help improve the planning and monitoring of trafficking prevention interventions through the application of behaviour change theory.



This toolkit, produced by UNIAP and ADB and written by Phil Marshall of the Research Communications Group (RCG), provides an analytical approach to predicting, creating, and measuring behaviour change. The methodology allows practitioners to design, plan and improve the effectiveness of their trafficking prevention programmes with specific end-result behaviour changes in mind.


The term "prevention" is used to describe a wide range of anti-trafficking interventions and has accounted for a large proportion of the investment in anti-trafficking. In source-based efforts to reduce vulnerability and migration, we find a host of awareness-raising activities, microcredit schemes, vocational training, community protection networks, programmes to increase school attendance, and even the building of wells in rural communities to reduce seasonal migration. At destinations we find further awareness-raising efforts, emerging campaigns targeting consumers, migrant hotlines, and workplace inspections.


Ultimately, the goal of any trafficking prevention programme should be to change the behaviour of one or more of the following target groups: (a) people vulnerable to trafficking, (b) traffickers and potential exploiters, (c) people mandated to prevent trafficking, such as government and NGOs, and/or (d) consumers on the demand side. The Re-Thinking Trafficking Prevention guide helps anti-trafficking practitioners plan their activities to work toward achieving specific behaviours by their target group, identifying possible obstacles toward the achievement of those behaviour changes, and addressing those obstacles one by one to maximize the likelihood of achieving the desired behaviour change.


UNIAP and the COMMIT Taskforces will be working through 2012 and 2013 to incorporate the methodology into the design and monitoring of trafficking prevention programmes being implemented under the 3rd COMMIT Sub-regional Plan of Action (COMMIT SPA III, 2011-2013), with a sharing of approaches and lessons learned to take place at a regional workshop in 2013.


Click here to read the full report .