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My Dangerous Loverboy

 

Targeting a teenage audience where tweets, blogs and posts are the communication medium, the My Dangerous Loverboy campaign uses a cross-platform approach to raise awareness about the internal trafficking of teenage girls into the sex trade. The campaign intends to "create content that will engage and challenge teenagers wherever they are consuming media."

My Dangerous Loverboy blossomed out of the creation of a short drama film sponsored by the United Kingdom Human Trafficking Centre. Input from young women and front line agencies dealing with human trafficking contributed to the film's content.

 

The campaign has a website, blog and music video, and incorporates innovative approaches including drama, music, art, poetry, dance, animation, video and photography. The website weaves together story threads-from documentary to animation, to music and web-drama-creating a rich fabric of narrative tales dealing with issues of sex, trust betrayal and love. The blog features a real-life news story about a young girl finding the courage to testify against her traffickers. The music video has gained popularity on YouTube and received comments from across the globe.

 

The campaign encourages young women who have been affected by sex trafficking to share their powerful stories. The short animation "Me, Jenny & Kate," is an example of this and grew out of a story board of trafficked girls.

My Dangerous Loverboy's most recent project engages young artists and media students at King Edwards School in Sheffield, England, to create an anti-sex trafficking exhibition, which includes dance, music, graffiti art and photography.

 

My Dangerous Loverboy: www.mydangerousloverboy.com

 

YouTube:  http://www.youtube.com/user/mydangerousloverboy

 

Facebook Fan Page: http://www.facebook.com/mydangerousloverboy

 

The campaign can also be found on Myspace, Twitter and Deviantart.