Fashion with a heart: Beulah London joins the Blue Heart Campaign
On Tuesday, October 18 Beulah London fashion label, in cooperation with the United Nations Office on Drugs and Crime UNODC-a member of the UN.GIFT Steering Committee-, launched it's A/W'11 Collection, "Clothed in Love," and the Beulah Blue Heart Campaign.
The Beulah Blue Heart Campaign is a UN initiative set to raise awareness and funding for women who have been trafficked in the sex trade. Beulah London is a luxury fashion brand that embraces an ethical philosophy and employs girls who have been sex trafficked in India in part of the production line. Beulah's goal is to enable women with sufficient training skills to give them an alternative, sustainable livelihood. As a part of the A/W'11 collection, a Blue Heart dress and scarf have been created, in which a portion of the proceeds will be donated towards the campaign.
The event was held at an exclusive members-only club, Dorsia, in which the UN Goodwill Ambassador, Mira Sorvino, and UN Ambassador, Nicholas Cage, attended. Other attendees included members of the UK Government, UN officials, and social figures such as James and Pippa Middleton, Lady Sophie Windsor, Jessica Craig, Chelsy Davy, Olivia Hunt, Astrid Harbord, and Alice Rothschild.
In 2010, the founders of Beulah London, Natasha Rufus Isaacs and Lavinia Brennan, were finalists for the first Business Leader's Awards to Fight Human Trafficking launched by UN.GIFT in partnership with the UN Global Compact, UN.GIFT and End Human Trafficking Now.