Not sensational - just sensitive

The media plays an indispensable role in educating people about the many manifestations of global human trafficking, presenting the problem in human terms and in all its painful detail.

Yet media coverage is weak in many parts of the world. Some news media outlets are not yet aware of the trafficking phenomenon, or confuse it with other issues such as illegal migration and alien smuggling.

The media has a large role to play in mobilizing public support and involvement to help prevent and combat trafficking. Due to its reach and ability to mould public opinion, it is a powerful tool of social change. Investigative journalism on trafficking needs to be promoted. However, media publicity should take into consideration the rights approach and ensure that there is no violation of the rights of the victims and survivors. So, there is a need to develop minimum standards for the media.